All About Wholesale Rice For Your Sound Investment

Welcome to our definitive guide on wholesale rice, where we provide all the information you need for a sound investment. In this article, we explore different types of rice, their global production, and market trends to help you understand the opportunities and challenges within this sector. With our comprehensive insights, you can make informed decisions and unlock the full potential of investing in the world’s most widely consumed staple food.


All about wholesale rice market you need to know

1. The potential of wholesale rice

Consuming rice has never been reduced because it is the most necessary and irreplaceable food source. At the same time, the demand for food also increases due to the increasing world population. Many countries in the world are still potential markets for rice wholesale. Despite the global pandemic Covid 19, the wholesale rice market has not been dramatically affected compared to other industries, due to its demand has been ever so increasing. The worldwide wholesale rice in recent years has averaged about 700 million metric tons equivalent annually.

Country Output (million tonnes)
2019 2020 2021
India 12.486 19 19.5
Vietnam 6.267 6.3 6.2
Thailand 5.706 5.8 6.1
Pakistan 3.82 4.2 3.9
United States 2.991 2.685 2.85

Large rice exporting countries in the world in 2021/2022

As can be seen, the wholesale rice market has been active with the fact that the amount of rice exports in countries increases year by year. It will continue to witness significant increase on the back of the growing demand for rice in emerging and developing nations around the world. In particular, in spite of not being major rice consumers, both North America and Europe are currently importing record volumes of rice and predicted to continue consuming more rice in the future.

2. Types of rice on the wholesale rice market

There are four key types of rice on the wholesale rice market these days including indica rice, aromatic rice, japonica rice and glutinous rice. Each type has its own advantages to thrive in each region in the world. We will give you an introduction about popular types of rice on the wholesale rice market equivalent to their highlights.

2.1. Indica rice on the wholesale rice market

Accounting for the largest output is indica rice with 80% of the total quantity of all 4 types of rice on the wholesale market. The indica wholesale rice includes rice types from Sri Lanka, South and China China, India, Pakistan, Indonesia, Philippines, Taiwan and many other countries in the tropical areas.

  • Indica rice is the most consumed in the Nordic rice market. Europe mainly produces Japonica rice (about 75%), and Europe is a net exporter of Japonica rice. However, in the Nordic region, Indica wholesale rice is more common, for example long-grain and fragrant rice varieties such as Bastima and Jasmine.
  • Within the EC, the biggest consumers of Indica rice are the United Kingdom, France, and Germany. These three countries provide probably the largest potential market for rice, mainly because of a broadening of food preference in these countries, influenced in part by a growing immigrant population which has rice as its staple food. The Netherlands is also important; though a small market for rice because of its relatively smaller population, its demand has risen substantially.

Features of Indica rice

2.2. Japonica rice on the wholesale rice market

Japonica rice is a type of short Japanese rice, sometimes referred to as Sinica rice, which is one of the two main wholesale rice type of Asian rice. There are about 15% japonica rice on the wholesale rice market.

  • With 15% of Japonica rice growing area, the rice volume collected provides about 12% of the global market share. China, Japan, Korea, Taiwan, Europe, and America are the regions with the strongest Japonica rice consumption. Especially, Japonica rice has quickly become a staple crop in developed countries such as Korea and Japan because the average yield of Japonica rice is 0.5 to 1 ton/ha higher than that of Indica rice.
  • The EU Japonica rice consumption and import from third countries has recently increased, opening an opportunity for wholesale rice in the already mature market with high purchasing power and which greatly values the EU origin.

Features of Japonica rice

2.3. Aromatic rice on the wholesale rice market

Even though aromatic rice occupies a very small group among different types of wholesale rice, around 4%, they possess excellent quality traits of rice. Over the last half of the century, the demand for this type of rice has been growing significantly.

  • The most popular aromatic rice worldwide is Basmati. This type is grown in the Punjab region on both the Pakistani and Indian sides of the Indus River. Apart from being the main producers and consumers of this aromatic rice, many nations, including India, Thailand, Vietnam, the USA, and China also join in the development of special aromatic rice cultivars and generate millions of dollars in annual export revenue. The top countries importing the largest basmati rice, facilitating the development of rice wholesale, are: Saudi Arabia, the USA, Thailand, Spain, and Iran.
  • Another common aromatic rice on the wholesale rice market is jasmine rice which is more favorable on the wholesale rice market. In particular, the United States, China, Hong Kong, Canada, and Singapore are the largest Jasmine rice importing countries worldwide.

Features of Aromatic rice

2.4. Glutinous rice on the wholesale rice market

Glutinous rice, also known as sticky rice, takes up only 1% of the wholesale rice. It is grown mainly in Asian countries such as: Bangladesh, China, Japan, Korea, Philippines, Thailand, Laos, Indonesia, Vietnam. Glutinous rice is widely consumed in countries including: Philippines, Bangladesh, Saudi Arabia, the United States, China…


Features of Glutinous rice

3. Top exporting countries on the wholesale rice in the world

We have mentioned the largest exporting countries on the wholesale rice market worldwide. However, we will find out how potential these rice-exporting countries are.

As can be seen, India has the largest wholesale price being 18.75 million metric tons of rice exports in 2021/2022. Though the amount of rice exported in the US is just 2850 million metric tons, it is still one of the top 5 largest rice exporting countries worldwide in 2021/2022.


Rice export by countries

3.1. India exporting country on the wholesale rice

Some reasons why wholesale rice buyers decide to choose India market.

  • India is the largest rice exporting market in the world with the production of 50% of the world’s wholesale rice due to its high productivity. India’s rice exports reached a record 19,5 million tonnes in 2021, more than the combined shipments of the world’s next four biggest exporters of the grain: Thailand, Vietnam, Pakistan and the United States.
  • The cost of wholesale rice will be reasonable. Transportation prices are cheaper because India is geographically close to many largest wholesale rice importers in the world such as Bangladesh, West Asia and Africa, particularly during the pandemic in 2021 when sea transportation prices went up.
  • The wholesale rice might work out because the Indian market is stable when its government ensures that rice exports do not affect food security by 50 million tons of rice stockpile. Early in 2020, when Southeast Asian rice exporting nations briefly halted their global supply chains due to worries about the effects of the Covid pandemic, India has earned several contracts as a result of this stability.
  • Wholesale rice buyers can trade with the India rice market through the unofficial quota, despite the fact that India has banned rice exports to ensure domestic food security since September 2022.

3.2. Vietnam exporting country on the wholesale rice

Vietnam has long been a country with a rice civilization, so it is not surprising that Vietnam is one of the largest rice exporters in the world.

  • Wholesale rice buyers can import large rice volumes with various varieties because Vietnam is the second largest exporting country in the world, being 6,2 million tonnes of rice in 2021. Despite competing with major exporting countries such as Thailand and India, rice in Vietnamese continues to increase, creating favorable conditions for the development of rice wholesale in the world, especially when the world’s largest rice exporter, India, banned rice exports.
  • It is easier to trade rice with the wholesale rice market of Vietnam compared to other countries when the government decided to remove rice export quotas since the complicated Covid-19 epidemic.
  • Wholesale rice buyers can get good deals because the Vietnamese rice market still has a good price, despite competing with major exporting countries such as Thailand and India.

3.3. Thailand exporting country on the wholesale rice

Thailand is the world’s third-largest wholesale rice exporter by shipping 6.1 million tonnes in 2021. However, Thailand has become the second largest rice exporter in the world, behind India with 11.23 million tons of rice exported in the first eight months of 2022.

  • Wholesale rice buyers can buy a large amount of rice at an affordable price. The rice production in Thailand increases thanks to the favorable weather; while the weak baht has helped Thai rice increase its competitiveness in the market.
  • Demand for Thailand rice increases due to the Russian – Ukrainian conflict as some countries are looking to reduce the impact of rising corn and wheat prices for industrial breeding.
  • Wholesale rice exporters should aim at some of the largest Thailand wholesale rice importers which are Iraq, China, Japan, Philippines…

3.4. Pakistan exporting country on the wholesale rice

Pakistan rice export volume in 2021 is the fourth largest in the world. Two main rice varieties that they export are basmati and non – basmati rice.

  • Basmati rice will make more profit. Though basmati rice from Pakistan costs twice as much as non – basmati rice, consumers prefer basmati.
  • Pakistani rice for export will be more affordable. When it comes to non – basmati rice, Pakistan has a harvest advantage. The major rice harvest in Pakistan occurs in September, a month sooner than in other nations that export rice.
  • Markets where wholesale rice can consume large Pakistani rice volumes are the Middle East and the EU, Kenya, Madagascar, China…

3.5. United States exporting country on the wholesale rice

The United States is the fifth largest rice exporter worldwide; however, it is not a country consuming large rice volume.

  • Wholesale rice buyers can not find valued varieties such as jasmine and basmati rice because they can not be grown in the United States. Rice varieties in the US specialize in rough rice, brown rice, parboiled rice and fully – milled rice.
  • Mexico is the main wholesale rice importer of the United States, followed by other countries such as Haiti, Japan, Canada…

4. Prices of wholesale rice comparison

The wholesale price of rice is also increasing since the last price adjustment because of the supply shortage, while the demand for rice is increasing. We give you the table of the prices of wholesale rice in the world’s largest countries, updated to November 2022 by the Thai Rice Exporters Association.

Rice Price (USD/MT)
Indica rice India 5% 378 – 382
Pakistan 5% 403 – 407
Vietnam 5% 438 – 442
Japonica rice Vietnam 575 – 620
India 350 – 450
Thailand 300 – 500
Aromatic rice Cambodia fragrant 5% 750 – 790
Thai fragrant 631 – 612
Viet fragrant 5% 523 – 527
India Pusa basmati 1500
Pakistan basmati 1250
Glutinous rice Thai glutinous 10% 648 – 684
Viet glutinous 10% 420 – 510
  • We can see that there are differences among the wholesale rice prices in the worldwide countries, depending on each country, the rice varieties are also different. With the indica rice, although the government has put an export ban on India 5% rice, the price is still the lowest among countries. The reason is because the wholesale rice supply of India is more abundant than other countries.
  • Vietnam wholesale rice price leads both the indica and japonica rice prices up to now. Vietnam rice exporting to strict markets such as Europe or Japan is an illustration of higher quality of rice.
  • India basmati rice has long been favored by many people in the world due to its quality and aroma. While India 5% rice prices fell due to the export ban, basmati rice is not affected and remains the leading price among the countries.

5. Main factors affecting the wholesale rice prices

The price on the wholesale rice market always fluctuates everyday. Let’s see what main factors give rise to the change in the wholesale rice prices.

5.1. The law of supply and demand affecting the wholesale rice prices

The market economy operates on the law of supply and demand, applying to all the fields. As long as there is demand, there is supply.

  • Supply: India’s total rice area decreased by 13% last season due to lack of rain in some areas like West Bengal and Uttar Pradesh, which means the total output decreases. In order to ensure domestic food, India banned rice exports, causing the price of Indian rice exports to rise when the world’s largest rice exporter – India – put a ban on rice exports.
  • Demand: The demand for rice increases, but the supply is not enough to meet it. Now, countries that used to import rice from India will instead import rice from other countries, causing the prices of those countries’ rice to rise.

5.2. Government policies affecting the wholesale rice prices

Any policy of the government has an impact on the wholesale rice price market. Especially when it is a country which plays a significant role in the world.

  • First of all, the government adopts policies to ensure food security in the domestic country in the context of high demand but lack of supply. India putting a ban on rice export causes the rice prices in many countries to go up.
  • About the wholesale rice export, the government imposes a quota on the rice volume exported to ensure domestic rice market.
  • Another measure to protect domestic rice production is that the government imposes a tariff on imported rice.
  • The government decides to participate in bilateral and multilateral trade agreements to enjoy preferential treatment from tariffs. According to the commitment from the EVFTA Agreement, the EU will give Vietnam a quota of 80,000 tons of rice per year and impose a 0% tariff after 3 -5 years.

5.3. International trade transactions affecting the wholesale rice prices

When it comes to the wholesale rice export, we can not help mentioning international trade transactions.

  • Shipment and delivery cost: Factors such as global pandemic, conflict among large countries in the world… cause the transportation freight to dramatically increase. The gasoline price is also pushed up to the highest point.
  • Insurance cost: There are always risks including shipwreck, weather conditions, time… during the shipping process. Therefore, buyers and sellers are advised to purchase insurance.

5.4. Material affecting the wholesale rice prices

The exporting rice price of India is cheaper than that of the others. Due to the different total rice volume of each country, it has different prices among wholesale rice markets. India has the exporting rice volume equal to the total of the other three largest rice exporting countries followed by Thailand, Vietnam and Pakistan.

6. Some advice on buying the wholesale rice

Investment is never easy especially when you don’t find out carefully about the wholesale rice market. There are some tips you should take into consideration before making an investment.

  • Verify information: Re-validation information plays an important role in helping the businesses determine the legit and reputation of the wholesale rice suppliers in order to prevent unforeseen situations.
  • Choose the right products: The right products need to be suitable for the habits, demands, tastes of businesses’ target market. The products that meet the needs of the market will be consumed in a large amount, which leads to dramatic increases in the businesses’ profit in the long term.
  • Negotiation: Whether you can get the best deal of the wholesale rice price depends on the ability of negotiation. You need to demonstrate to your suppliers your willingness and preference to the quality of their products. If the product is of good quality at a reasonable price and the business can make a profit, then a long-term cooperation will be established.
  • Signing the contract: Make sure that you read all the provisos carefully before signing the contract. All the provisos of the contract need to be clearly stated, easy to understand and in accordance with the law. If you have any question about the contract, don’t hesitate to ask the wholesale rice suppliers in order not to be scammed.
  • Transactions: International trade transactions particularly need taking notice of because it is the transactions among different countries, outside the territory; hence, it is difficult for you to control the process. All you need to do is double check the information so as not to enter incorrect data or get scammed.

Helpful advice on purchasing wholesale rice

7. Some of the reputable wholesale rice suppliers

These wholesale rice suppliers are from largest exporting countries and are credited to their rice quality with good prices such as Hoan Nghia Viet Agricultural Products Expor Company; Vietnam Southern Food Corporation Joint Stock Company Vinafood II, Amar Singh Chawal Wala…


Hoan Nghia Viet Agriculture

7.1. Vietnam wholesale rice suppliers Vietnam Southern Food Corporation Joint Stock Company Vinafood II

As the largest enterprise in Vietnam in terms of rice export, with the possession of modern and high-tech equipment from countries such as Japan, France, Germany, Denmark, Italy… It is willing to stockpile and process all kinds of rice according to market demand.


  • With a large warehouse and a modern factory with high operating capacity, Vinafood II produces 3 million tons per year, greatly contributing to the development of Vietnam’s rice export industry.
  • In the future with increasing market demand, Vinafood II will increasingly expand its scale and improve quality, contributing to promoting Vietnam’s rice export industry to the top 1 in the world.

7.2. India wholesale rice suppliers Amar Singh Chawal Wala

Amar Singh Chawal Wala is an ISO 22000, APEDA and HACCP certified leading manufacturer in India of the Priest and Best Quality of Basmati Rice among various brands on the wholesale rice market.

  • As the year has gone by, this organization has expanded significantly across the globe as an international corporation.
  • In the year 2018, the annual turnover of this company was nearly 300 Crore which is 10 percent higher than the previous year. The profit margin was 8.5 percent in that fiscal year.

Amar Singh Chawal Wala India wholesale rice suppliers

7.3. Thailand wholesale rice suppliers Wonnapob

Wonnapob is a family-owned rice business since 1895 in the central part of Thailand which is extremely fertile and is famous for rice production.

  • Its strengths include best-selected quality, ensured international standards, efficient processing, and latest advanced technology, proudly serving international customers and exporting premium quality with a variety of rice and packaging.
  • Wonnapob rice is managed under universal standards. Wonnapob’s factory is certified with ISO 9001, ISO22000, HACCP and GHPs. Thai FDA can guarantee that its wholesale rice is clean and safe for consumers. It also got USFDA approval for exporting to the United States, the Halal standard for acceptance from the Central Isalamic Committee.

Wonnapob Thailand wholesale rice suppliers

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